We're a team of passionate thinkers and doers, building with purpose and clarity.

Co FOUNDERS

Seif Amr

Co-Founder

Nour GAMAL

Seif and Nour, whose friendship was built on hard work, saw a major gap in the hotel market—creativity was missing from the industry’s marketing efforts. Hotels were relying on generic, uninspired visuals that didn’t connect with guests on a deeper level.

They proposed a new approach: using storytelling to create visual content that showcased each hotel’s unique personality. Their first project was a success, and the impact was immediate. Other hotels quickly noticed the difference and began to follow their lead.

Seif and Nour’s innovative approach changed the industry, pushing hotels to move beyond traditional marketing and embrace creativity as a way to truly engage with their audience.

Co-Founder

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Instagram

A refined visual narrative for @babsamhandiriyah An exploration of atmosphere, detail, and the beauty found in restraint.
@caifestivalcity, the way we saw it.
Behind every campaign, there's a team that sees the story before the lens does. Stay tuned for our campaign for Al futtaim (Cairo Festival City)
Behind the scenes, on the scene, in between the scenes — this project with @sonyalphaeg reminded us why we love what we do.
The last notes of summer lingers in the details. Curated for @kyndhospitality_
A look back at our summer projects.
Every frame designed with your audience in mind. Shot for @hiltonnilemaadi
We shot @kyndhospitality_ in the North Coast with the LOMO Anamorphic. A lens that gave the space more than just a look. It gave it edge. Curious what this could do for your brand? Shoot us a DM
Frames worth pausing for. The kind you feel. Shot for @stregisriyadh
A pause, perfected. Shot @devaranaegypt for @dusitthanicairo
Soma Bay the way we saw it. Golden light, slow moments, salt in the air. Where every frame feels like a breath.
Still frames from our latest shoot with @kyndhospitality_
Capturing spaces that speak for themselves.